About five years after its first edition, Tijuana Innovadora has become a focus point for Tijuana’s society. Starting on November 3rd, Tijuana Innovadora 2016 was held in the World Trade Center, which had 50 pavilions and set the stage for 40 conferences, 24 panels, and 18 workshops.

Among many guests this year was Mexican actress Adriana Barraza, Chumel Torres, presenter of the YouTube program “El pulso de la republica” and film director Amat Escalante among other characters in different areas of innovation and creativity.

This edition counted on the participation of more than 40 companies, among them are highly recognized businesses like Scotiabank, Coca-cola, Telnor and others.

One of the most important participating enterprises that attended Tijuana Innovadora is Grupo Atisa which is formed by Atisa industrial, Hacienda Agua Caliente, Novastem, Terrazas Del Pacífico and the professional basketball team Tijuana Zonkeys, this was the fourth participation of Grupo Atisa in Tijuana Innovadora. Atisa’s objective at the event was to promote all the companies that the group represents in a creative way, creating a unique and memorable experience for the attendees, this was carried out through a stand in which the attendees were able to live the experience of visiting different Atisa group locations through interactive virtual reality lenses.

Along with the virtual reality lenses, the Atisa group booth had a scale model that showed Parque Industrial Pacifico in its entirety showing the land that the company currently has available. A module where attendees could leave their curriculum to obtain potential candidates and a screen where videos showed the different companies Atisa represents as well as the customers experience.

Estimated 4,000 people visited Atisa’s stand, thanks to its interactive features the stand was not only informative but it also invited its participants to get to know Atisa group with top of the line technology. It’s because of this that Atisa received the first place medal as the best stand of Tijuana Innovadora 2016

For many, the Tijuana Innovadora movement symbolizes the possibility of change. It has set as an example of how the citizens of Tijuana work together to grow and create new opportunities by taking a big step to achieve a harmonious transformation of several prominent companies, positioning the entity as The gateway to Mexico and source of economic development that interacts actively with its sister city San Diego.